Proven strategies and expert insights from 26+ years of growing businesses, ministries, and nonprofits.
A Jacksonville restaurant owner was hit with a $20,000 ADA lawsuit over his website. With over 15,000 federal lawsuits filed in the past four years, every business with a website is a potential target. Here's what you need to know — and how to protect yourself.
AI integration doesn't have to mean chaos. Learn 5 practical steps for bringing AI into your business while keeping your team engaged and productive.
Stop wasting money on random marketing tactics. Learn why a strategy-first approach — Plan, Produce, Promote — delivers real results for your business.
Cut through the AI hype. Learn 5 practical ways AI-powered marketing helps small businesses get real results in 2026 — and why the human element still matters most.
Frustrated with marketing that doesn't generate leads? Discover why unclear messaging is costing you customers — and how the StoryBrand framework and a proven 3-step process can turn things around.
Discover how a storybrand agency can elevate your website development in our blog 'Why Choose a StoryBrand Agency for Your Website Development Needs?'.
Elevate your brand today with effective tips for online presence enhancement in our blog '15 Strategies to Maximize Your Online Presence Enhancement Journey'.
Discover how a storybrand marketing agency can transform your brand's narrative in 'The Essential Role of a StoryBrand Marketing Agency in Modern Branding'.
When it comes to marketing, video isn’t just a nice-to-have anymore—it’s essential. The question is no longer if you should use video, but how to do it effectively. At Business Builders, we’ve worked...
In the fast-paced world of digital marketing, one thing is clear: confusion leads to lost opportunities. Whether you're running a business, a non-profit, or building a brand, your ability to clearly ...
Discover how a HubSpot marketing agency can transform your business in St. Augustine by reading 'What Can a HubSpot Marketing Agency Do for My Business in St. Augustine?'.
Discover the benefits of HubSpot's free version of HubSpot CRM and learn how to get started quickly.
Revamp your marketing strategy with a StoryBrand agency. Discover the power of StoryBrand agency in our blog 'How a StoryBrand Agency Can Help Revamp Your Marketing Strategy'.
Discover how the storybrand framework can transform your web design in our blog 'What is the StoryBrand Framework and How Does it Apply to Web Design'.
Transform your online marketing strategy with expert insights from a hubspot agency in our blog '8 Ways a HubSpot Agency Can Revamp Your Online Marketing Strategy'.
A lot of people ask me when they want to start marketing their business, “Where should I begin?” It’s a great question, but unfortunately, it’s one that many people get wrong. They dive into the deep...
Discover everything about HubSpot Sales Hub Enterprise—features, benefits, pricing, and more. Boost your sales with HubSpot Sales Hub Enterprise today!
Master HubSpot's Free CRM and streamline your operations with our guide. Discover key features, benefits, and tips for crm hub spot.
Discover the best HubSpot CRM pricing plan for your team. Compare free, starter, professional & enterprise options to find the right fit.
Learn how to grow business with content using this step-by-step guide. Discover effective strategies to boost engagement and drive growth.
Discover the perfect HubSpot Sales pricing plan for your business needs. Compare free tools, Starter, Professional, and Enterprise options today!
Discover top digital marketing growth strategies and learn how to drive business success with targeted content and clear messaging.
Discover why HubSpot CRM for small business boosts sales, marketing, and customer service with comprehensive, cost-effective features.
Discover comprehensive branding solutions to boost your business identity, engage customers, and drive growth with our step-by-step guide.
Discover the top crm for small business options! Compare features and pricing to find the most affordable and effective CRM for your needs.
Learn the StoryBrand methodology step-by-step to create clear messaging and boost customer engagement in your marketing strategy.
Discover top branding strategies for startups to stand out, build trust, and drive customer loyalty. Learn essential elements and actionable steps.
Discover how much does hubspot crm cost for your business with a detailed breakdown of pricing tiers, features, and comparisons.
Master the 'They Ask You Answer Methodology' for digital marketing success. Build trust, engage customers, and boost sales with this guide.
Discover the benefits of monthly website maintenance packages. Learn how they improve security, performance, and keep your site updated.
Master the step by step StoryBrand process to create clear, customer-centric messaging that transforms your branding strategy.
Learn whether Facebook ads are effective for small businesses. This comprehensive guide explores the benefits, strategies, costs and success rates of Facebook ads to determine if they are worth it for your small business marketing.
Discover top tips for selecting a B2B PPC management agency. Learn about key factors, top agencies, and FAQs to boost your ROI.
Discover the best website management packages to boost security, performance, and conversions. Find the perfect fit for your business needs today!
Discover the essential ecommerce website maintenance services to optimize performance, ensure security, and enhance customer trust. Learn more now!
Affordable website maintenance made simple. Discover cost-effective solutions and essential tips for keeping your site in top shape. Read now!
Discover the essentials of a web design maintenance package: plans, pricing, and benefits to keep your site secure and high-performing.
Get the best SEO maintenance package: improve rankings, refine content, and stay ahead of competition. Learn about plans, benefits, and key components.
Understand WordPress maintenance packages: services, benefits, costs, and how to create your own. Boost site performance and security today!
Craft powerful messaging and grow your business with StoryBrand in our guide on fixing your messaging.
Craft compelling narratives for your business through Storybrand web design strategies in our blog 'How to Tell Your Business’s Story Effectively with Storybrand Web Design Techniques'.
Transform your digital marketing strategy with the StoryBrand framework in our blog 'Implementing the StoryBrand Framework in Your Digital Marketing Strategy'.
Discover the advantages of collaborating with a HubSpot Certified Agency in our blog 'The Benefits of Partnering with a HubSpot Certified Agency'.
Craft a compelling website narrative with 'StoryBrand Web Design: How to Craft a Website that Tells Your Business Story'.
Introduction to the StoryBrand Framework The StoryBrand Framework is like a secret weapon for clarifying your website's message. Brainchild of Donald Miller, it revolves around simplifying your con...
What is Storybrand and why is it important for businesses? Storybrand is a marketing framework created by Donald Miller to help businesses clarify their messaging and attract more customers. It foc...
Understanding the role of a HubSpot agency HubSpot agencies tap into HubSpot's array of tools to boost business appeal, interaction, and customer satisfaction. They focus on inbound marketing, craf...
Understanding StoryBrand Marketing StoryBrand marketing involves creating a clear message that resonates with your target audience. By simplifying your brand's message and focusing on the customer'...
Are you ready for marketing this year? Marketing trends are the evolving patterns in consumer behavior, technological advancements, and market dynamics that businesses need to grasp to remain relev...
Understanding conversion rate The conversion rate measures the percentage of visitors who take a desired action on your website, such as making a purchase, signing up for a newsletter, or filling o...
Picture this: a website that doesn't just display your product but tells a story, a narrative that engages your customers right from their first click. This is not just a dream; it's achievable with ...
Have you ever wondered how some brands manage to captivate their audience effortlessly? The secret might lie in their narrative. This is where a StoryBrand Agency steps in, transforming your brand's ...
In marketing, messaging can be the difference between a thriving business and a struggling one. One framework that has been instrumental in helping businesses refine their message is the StoryBrand f...
When you’re looking to engage and maintain relationships with leads, prospects, and customers through email, a Customer Relationship Management (CRM) tool is essential. If you don’t have one in place...
Sales strategies never cease evolving. With the newest features announced at HubSpot’s INBOUND 2023, businesses are set to close more deals than ever before. HubSpot has launched a suite of n...
The age of Artificial Intelligence (AI) is upon us, ushering in a new era where machines think, learn, and even predict with astonishing accuracy. Gone are the days when AI was limited to the plotlin...
In a world driven by data and technology, the integration of artificial intelligence (AI) has become a game-changer for businesses seeking growth and success. Today, we'll explore how AI can supercha...
There's been lots of talk about AI lately, but should we be afraid or excited about it? Business Builders founder Jay Owen shares his thoughts on AI and massive technology change in this video: ...
Last week, some of our team members attended HubSpot's INBOUND conference in Boston. Celebrating its eleventh year, INBOUND highlights the significance of human connections, revolutionizing the indus...
In the competitive world of online marketing, crafting an effective landing page can make or break your brand. An outstanding landing page doesn't just showcase a product; it tells a story. Enter Sto...
In the fast-paced world of marketing, success hinges on engaging potential customers, tracking leads, and fostering connections. In the midst of the excitement, it's easy to lose sight of these cruci...
As we sail into the future of marketing, the merging of trusted marketing automation solutions like HubSpot and the transformative power of innovative artificial intelligence (AI) tools is shaping th...
Digital marketing has experienced a tremendous evolution over the last decade. In an era where competition is fierce, and businesses must stay ahead of the curve, leveraging innovative digital market...
In today's digital landscape, having a strong online presence is essential for businesses of all sizes. A well-maintained and smoothly functioning website plays a crucial role in attracting customers...
Have you ever been so engrossed in a book that you've lost track of time? Or perhaps, being so absorbed by a movie, you felt like you've personally experienced the triumphs and trials of the main cha...
Efficient marketing platforms are a necessity for growing your business, and HubSpot Marketing Hub stands out as a viable solution for large, mid-sized, and small companies alike. As a dynamic and us...
StoryBrand is a powerful framework designed to create a compelling narrative for your brand. It helps businesses craft a clear and engaging message, positioning customers as the hero of the story.&nb...
Managing customer relationships effectively is a key driver for business success in today’s highly competitive environment, where brands are challenged to stand out more than ever. When you’re in the...
In today's world of remote and hybrid work, fostering a connected team and culture is more important than ever. A connected work culture helps retain top talent and produce the best possible work for...
In today's digital landscape, having a strong online presence is crucial for businesses and individuals alike. With the increasing use of mobile devices, optimizing your website for mobile-first SEO ...
When you’re looking to connect with your target customers at high volumes in a short amount of time, an event can accomplish this feat for you by placing your business directly in front of potential ...
In today's digital age, websites play a crucial role in our daily lives. From shopping to entertainment to information-gathering, we rely heavily on the internet to meet our needs. However, not all w...
Inbound marketing has proved a powerful strategy for attracting, engaging, and delighting customers for businesses across almost any imaginable industry. At the heart of this movement is Hubspot, a l...
How to Understand StoryBrand Marketing Features, benefits, facts, data - your marketing strategy can contain all of these elements, but without a story driving them, are you sure that you’ll ...
A clear, engaging message that resonates with your audience directly impacts your brand’s marketing success. However, crafting a compelling story that inspires your customers to take action can prove...
If you're running a website, you're likely aware of the importance of keeping it secure and up-to-date. However, one crucial aspect of website hosting that is often overlooked is website backups. In ...
You’ve invested in reaching the right customers and expanding your brand footprint so that your business is seen by the right audiences. However, are you sure that you’re receiving an appropriate ret...
Are you a small business owner looking to make a true impact with your digital marketing campaigns? Have you considered leveraging the power of Facebook ads to reach potential customers and grow your...
Did you know that slow loading web pages can lead to a 7% reduction in conversions? Having a slow website can be incredibly frustrating and can lead to a poor user experience for your visitors. Unfor...
Your brand needs a unique personality to capture the attention and interest of potential customers. A brand story does just that — it showcases who you are and what your company represents in a compe...
Your website serves as the central hub for all of your other digital marketing campaigns. This is where you can truly showcase your products or services to the world and build a conversion-driving pr...
Say hello to our new team member, Jared Andre! He recently joined Business Builders as an Account Manager, and he helps manage many of our client projects to keep things moving so we can lead our clie...
Have you ever stopped to evaluate how often you redesign your website? Whether you’re just starting out with a tiny site or have an expansive online presence, it’s important for businesses to consist...
For businesses looking to get the most out of their marketing strategies, HubSpot is an invaluable tool. It provides a comprehensive suite of tools that helps businesses connect with customers in mea...
https://www.youtube.com/watch?v=WfjAl2BVCsQ&feature=emb_title The most successful people that I know do this one thing every year. When I say success, I'm not just talking about financial suc...
Earlier this year, Google announced its helpful content update. This marks one of the latest endeavors in the platform’s mission to promote organic content designed to help people find the best-quali...
As you’re wrapping up your Q4, you’re also likely considering your business’s next chapter in 2023. Have you also thought about how you want to market your brand to your customers in the new year? ...
Effectively achieving your business goals requires tracking them to see that your progress means something. Translating metrics and dimensions into actionable insights allows you to maintain greater ...
You have been ruminating on an idea for an app-driven business, and now you’re ready to turn it into a reality. The good news? Most ideas can indeed become a custom application or software program....
Your website often times your first impression to potential customers. Imagine only introducing yourself to 80% of the population because your website isn't accessible to the other 20%. Website acces...
Lately we've had several people ask us about the recent rebrand of our company from Design Extensions to Business Builders after over two decades in business. We sensed some confusion about what we...
Marketing can be confusing and expensive, so once you get into it, you want to know that you’re going to see a return on your investment. If you put a certain amount of money in, you should hope to g...
There are a lot of questions when it comes to business marketing, and that’s because it can quickly confusing and overwhelming, especially if you’re hearing different things from different people and...
As a business owner or leader, it’s important to have a good grasp on your marketing — not just what you’re doing and whether it’s working, but also how much you’re spending and if it’s the right amo...
Every team has people with different personalities. And while diversity among team members is a good thing, a lack of understanding about other team members’ personalities can cause all sorts of fric...
We’ve said it before, we’ll say it again, and we’ll keep saying it because it’s true: Your website should be your greatest sales machine, selling for you 24/7. While it may not be physically sellin...
Your website should be the central part of your marketing. If it’s not, then everything else you do marketing-wise is just a waste of time (and money). Because we live in an increasingly digital worl...
The best time to make plans and set goals is before a new year begins, so you can prepare for what’s to come, but you can start thinking about your goals and planning for them at any time. Whether yo...
For some reason, a lot of businesses take their website for granted. In many cases, they just don’t realize the power their website can have and how it can benefit their businesses. Because of this...
Businesses and organizations of all kinds want to revamp their marketing. They know marketing can be an effective way to grow and thrive; they just don’t quite know how to do it. Marketing should ...
Say hello to our new team member, Autumn Crosby! She just joined Business Builders as a marketing coordinator, and she'll be helping lead our marketing clients to success, so they can grow their busin...
We're big on progress over perfection at Business Builders. Marketing is often an ongoing experiment that should look to constantly improve. Our team is much the same. Chris Webster started working...
Say hello to our new team member, Liz Little! She recently joined DE as a Marketing Coordinator, and she helps manage many of our client projects to keep things moving so we can lead our clients to su...
Creating a brand, a name, a message is a BIG deal. It’s the cornerstone of how people see you as a business. Redoing your brand after years can seem pretty overwhelming, too, but at some point, you m...
Getting excited about a new business idea is easy. Starting a business is doable. But making it last? That’s a whole different story. Building a business that lasts under ordinary circumstances is a c...
Improving Your Channel Sales Results with Affiliate Partnerships As the world speeds up, marketing gets more confusing. These days, it can be hard to figure out where your time and effort should go so...
Decoding the Jargon When it comes to operating your website, a lot of technical jargon gets thrown around in the discussion: web hosting, server, domains, DNS, nameservers, plugins, oh my! If you’re t...
So many businesses are running with multiple software applications that actually make their day-to-day operations harder rather than easier. If you have a different computer application for almost eve...
When’s the last time you were home for dinner with your family? Are you burning the candle at both ends working to make your entrepreneurial dreams come true, but sacrificing your relationships and he...
Digital marketing is a necessary weapon in your overall marketing arsenal. Simply posting online isn't enough to make your digital marketing effective. You must be able to implement specific tactics t...
I’ve worked at Business Builders for 5 years. In fact, I just celebrated my 5-year anniversary. That’s hard to believe. It’s crazy that it’s been 5 years since I wrote this blog post on the three word...
I Get By with a Little Help from My Friends Do you ever feel like you have so many different responsibilities on your plate these days that it’s a wonder they haven’t crashed to the ground yet? When y...
Say hello to our new team member, Amy Morace! She recently joined DE as an Account Executive, and she'll be helping us connect with clients so we can help them grow their businesses! Words from Amy ...
If the term “ADA compliance” sounds familiar to you, that’s probably because it’s gotten a lot of attention lately. Unfortunately, it’s mostly been negative attention brought about by the filing of en...
The administrator for a company’s LinkedIn page controls everything about the page, including the business title, logo, website link, and all descriptions included on the page. The company administrat...
Say hello to our new team member, Jackie Heller! She recently joined DE as a Marketing Coordinator, and she helps manage many of our client projects to keep things moving so we can lead our clients to...
For those of you who don’t know, I’m a big believer in community, especially when it comes to business leaders. It can be lonely at the top! I say that all the time and the reason I say it is because ...
A common argument I see occurring in web dev communities centers around whether or not you should design your website using a design program like Sketch or Adobe XD (and if you’re real old school, Ph...
If you’re joining us from Part 3 of this series, Phase 3 - Communication, welcome! We’re continuing our series about the phases of web application development with a discussion on continuous improvem...
Whether you’ve been in business for years or months, a good marketing strategy can help put you at the forefront of your industry. If the word “marketing” makes you feel stressed, confused, or overwh...
The average employee switches jobs about every two years. Oftentimes, those moves are great for the employee or the company, but there is an irreplaceable value in retaining employees and building a ...
Google ranking is complicated, but one factor is something called "domain trust." There's most likely an algorithm Google uses to determine this, but there's no official Google documentation on it. T...
If you’re joining us from Part 2 of this series, Phase 2 - Development, we’re glad you’re back! We’re continuing our series about the phases of web application development with a discussion on projec...
Before you do anything with your marketing dollars, you have to know where they’re going. Below is a breakdown of what you can do with a $10,000 marketing budget and how to get started. Before You ...
It’s often said that it’s lonely at the top. Entrepreneurs, business owners, and leaders of all types feel this. There’s something isolating about the reality that the final decision rests with you. ...
Every year, the fastest-growing private companies in the nation are placed on the Inc. 5000 list. Last year, we were SO excited to rank as No. 2935, alongside thousands of other amazing independent sm...
As the COVID-19 outbreak continues to disrupt businesses and shake our everyday lives, we’ve witnessed an unprecedented number of employees being tasked with working from home. Due to this shift, we’...
To a certain degree, your website is like an online dating account. People are either going to be turned on or turned off by what they see. Now, here’s the problem. With people seeing so ma...
If you’re joining us from Part 1 of this series, Phase 1 - Blueprint, welcome! We’re continuing our series about the phases of web application development with a discussion on development itself. Dev...
When it comes to app development, there’s a lot involved and a lot that has to be right in order for the application to be a success. By knowing what not to do (both as the developer and the client),...
Say hello to our newest team member, Alyson Wuamett! She’s joining our ranks as a Marketing Coordinator. As DE's marketing takes on bigger challenges and continuously improves for our clients, she'll...
Introduction The key to developing a successful web application is knowing what the client needs and how the team is going to accomplish delivering the right product. According to Totally Communica...
When’s the last time you came home from work and thought, “Today was a really good day”? Have you had those thoughts and asked yourself what it was that made your day so great? Was the day good becau...
Think of some of the large investments you may have made in the past, like buying a new home or car. It’s exciting the moment you get handed the keys! But, as with anything, that excitement dwind...
Searching to find the right software to help you run your business can be frustrating. You research for days to weeks on end, sign up for free trials, and work to learn the new software. Then, after ...
Everyone is always looking for an advantage to close more sales. We read books, follow industry leaders, listen to podcasts, and go to trainings. All of these are great tools to help you succeed in yo...
There’s a lot of work to be done in the development department. Our goal is to provide our clients with the best in custom software and app development. One way we’re able to do this is by using the b...
Creating Your Brand Identity: A Crash Course Your brand is how you tell your story, and building a recognizable brand identity is critical to winning over customers and keeping them for life. But bef...
At DE, we’re always looking for ways to improve our processes to deliver better results. So, when this past year we noticed a trend of two-week web projects turning into three-week projects and twelve...
With so much going on in the world lately, it can be hard to keep your head on straight. If you’re like most of us, you’re now juggling working remotely, a parental grounding from the federal governme...
Web application development companies aren’t all the same. Choosing the right company to handle your web development ensures you get the best fit possible for you and your business needs. Once you’ve ...
If there’s one thing we’ve all learned in the last few weeks it’s this: Time is money. And what you do with your time right now, as the world freaks out, is the most important part of your brand’s sur...
Some agencies don’t want you to know what processes or tools they use to sharpen their skills and do their jobs. A lot of them simply aren’t trying anything new and are doing things the way they alway...
There are so many great resources available to web designers. I’d like to share some of my favorite, lesser-known web design tools with you. Free Photography Most of us are familiar with Unsplash, rig...
There is an inherent problem with the social media strategies of many businesses. They spend lots of time (and money!) developing content for their social media, but then immediately realize that very...
I wanted to personally reach out in the midst of this crazy time to share what I hope is a voice of calm, reason, and encouragement. In my 21+ years of business, I’ve never seen anything like what we’...
A few years ago, I read a book that changed how we think about marketing. It wasn’t filled with entirely new concepts, but it materialized those concepts in a way that made so much sense. The book cra...
Today, boundaries are a topic that’s being widely discussed everywhere — from bestselling books to influencers’ Instagram captions. Even with all the discussion and hype, it’s hard to know what your p...
Beyoncé Knowles is an international superstar, known for her singing, dancing, and otherwise can-do-no-wrongness, according to her fans (All you have to do is a quick Google search to figure that out...
If you’re a business owner, marketing professional, or have ever searched for “how to sell things online,” you’ve probably seen advertisements for marketing conferences, online sales courses, and webi...
There's some important information you need to know when it comes to social media marketing for small businesses, and it starts with hearing from your customers. If you run a business, you're probabl...
Last week we welcomed our 3rd Chris to the team! Chris Locurto will be joining the DE team for a while as an intern, so we thought we'd get to know him a little better. Tell us a little bit about you…...
Have you ever wanted to start a new project or take the first step toward a big goal and found yourself stuck? Have you ever felt overwhelmed, intimidated, or flustered when you have to learn how to d...
Select the browser of your interest: Google chrome Firefox Safari Internet explorer/Edge When you return to a site you’ve visited recently, you’ll notice it loads much faster than it did when you f...
The best marketing tool is in your hand right now. According to Animoto (a DIY video-making service), in 2019, 93% of businesses got at least one new customer because they posted a social media video...
Web design — and web design trends — have changed a lot in recent years. Today, technology is better, faster, and more intuitive than ever. As a result, customers are expecting the same out of their ...
When people ask what I do, and I tell them I'm a graphic designer, their usual follow-up question is, "Right. But what do you do?" This question used to confuse me. I thought the term "graphic design"...
In this post, we'll go over 12 ways to speed up your WordPress website. This includes, but is not limited to, choosing the right hosting and theme, optimizing/scaling images, and deleting slow plugins...
“Is my website ADA compliant?” That’s one question many business owners are asking right now. (If you’re not sure what “ADA compliant” even means or what it looks like, we break it down here.) One qui...
This blog was originally posted in 2011 and has been updated for 2019. Think about a business you love to frequent simply because, well, they're friendly. Two businesses that come to mind for me are C...
I know… I get it… as a business owner, you’ve been sold, told, and pitched on social media strategies for years now. Restaurant owners have watched patrons snap photos of their meals; gym owners have ...
Looking for help overcoming designer's block? You’ve come to the right place for design inspiration. In his popular book Steal Like an Artist, Austin Kleon says, “Start copying what you love. Copy, c...
Selling your products successfully on Amazon and staying ahead of the competition doesn’t have to be difficult — all you need is access to the right Amazon selling apps. For most sellers, one of the m...
So your website looks pretty. But does it sell? As you may have heard, we have started holding monthly marketing workshops at Business Builders in an effort to help as many people possible with messag...
As a person who is in a profession that is directly creative, I hear, “I could never be constantly creative” from other people a lot. The truth, though, is that maintaining creativity and continuing i...
When you started your business, it was easy to see its bright future. You poured all your time, money, and energy into it with hopes of something good coming from it. So it’s disappointing when, year ...
It's time. And by "It's time," I mean it's time to stop thinking about your Pay Per Click (PPC) strategy as a single strategy that encompasses your entire sales funnel. My goal today is to show you ho...
Finding the right marketing tools and framework to help your company grow (or your clients if you're an agency) can be really hard. We get it—as a company, we spent years building websites that looked...
I spend most of my weekdays checking emails and building websites with one hand at my laptop while my other hand holds a bottle to feed my three-month-old daughter. When it comes to the World Wide We...
Take a look at the brands and businesses that have millions of followers. You’ll quickly start seeing a common thread: personality. Brands that people love to follow don’t sound boring or impersonal. ...
You may ask yourself, "My site’s running fine now, why should I update it?" Well, WordPress is the most-used open source content management system (CMS) worldwide. With any technology that makes up th...
Update 12/4/19: Get the Google reviews link straight from your Google My Business page Google has released a newer and much easier way to generate a direct link to your Google Reviews. While the old m...
Some business owners barely ever look at their website stats. Others obsess over every tiny dip in traffic. As a rule of thumb, though, both groups miss out on the performance indicators that actually...
There are many concepts and methods to keep in mind when running successful development projects. The six tips below for successful development projects have changed our projects in a positive way. So...
We don't mean to scare you, but you could be making messaging mistakes right now that are losing you customers.That idea is stressful, right? Getting your messaging right can feel complicated, especia...
If you're like most business owners we work with, you probably jumped into 2019 with a big marketing plan for your website. And you probably plan on doing the same thing for 2020! Perhaps you want to ...
Everyone loves the excitement of starting something new. The thrill of a new hobby, book, job, adventure, or relationship gives you something to look forward to. It gives you a clear purpose and creat...
You literally have seconds to acquire someone’s attention before they keep scrolling, so you need to create an engaging video that grabs (and keeps) their attention. Before I tell you how to do this, ...
Big news at Business Builders: We're now HubSpot Gold Partners! But why does a HubSpot Gold Partnership matter to you? Read on... Having the right sales and marketing tools is critical to producing su...
Creating content for social media is a major issue for many people. Understanding how you can create massive amounts of content from a single piece of content (content multiplication) is key. In this ...
2019 was the year of minimalism, a trend that will likely continue in 2020 and beyond. We're changing as a society, replacing overflowing closets with capsule wardrobes and turning cluttered cabinets ...
In only its second year, Social Media Day Jacksonville turned out to be an incredible event for the city and everyone who attended. Our team was heavily involved as we sponsored a booth, had multiple ...
Your inbox may have recently been flooded with emails from various companies asking you to accept new “Terms of Service” updates. Or maybe you’ve just heard about the mysterious “GDPR” mandate that go...
Every day, people are figuring out new ways to reach their customers more effectively online; additionally, they're learning how to convert users because of it. There is now more competition than ever...
Google is constantly updating their core search algorithms to optimize user experience. What does this mean for your business? It means you need to stay on top of the game in order to stay on top of t...
Business Builders is proud to announce that we are now officially a Google Partner! We received our official Partner Badge in early January, and look forward to using this exciting opportunity to help...
Pay-per-click advertising (PPC) can be one of the most useful tools for marketing your business—if you know how to use it. There are thousands of advertisements all vying for a consumer's attention an...
Google is always updating their search algorithms and trying to improve their user experience. Take a look at the latest batch of Google updates so you can stay ahead of the SEO game. Google Q & A...
Unless you’ve been living under a proverbial rock, then you’ve probably heard about Taylor Swift’s new album ‘Reputation’ and her edgy reinvented image to match. Normally, I’m not one to jump on the p...
Marketing can be overwhelming, especially in today’s world of social media, Adwords, and more. We believe that online marketing should have a balanced approach and not just depend on one avenue. The g...
Lots of people start businesses, but only a select few last the test of time. In fact, most businesses don't make it past the 5-year mark. But what separates those that last from those that don't? Tha...
One of the biggest questions people often ask me about the business we're in is "how do you keep up with all of the changes?" After all, when DE started, social media wasn't a word people used, HD vid...
Technology is a constantly evolving thing that has become integral to our everyday lives. Google, Apple, Microsoft—all of these are huge brand names that sell products we use everyday. But what is so ...
Determining how to spend your ad dollars is a common question for business owners looking to advertise their products or services online. Businesses typically have a set budget for advertising, so the...
Google has recently announced that companies who are leveraging guest blog posts as a link building technique should reconsider their strategy. Many companies do this to reach a wider audience and imp...
Online reviews play a crucial role in a customer’s purchase decision. With so much competition today, reviews have become a key feature on search engines as people decide between the hundreds of simil...
Google is a great example of a company taking continual steps for growth and improvement. Even as successful as they have become, they still know the importance of striving to be better. The search en...
Warning: excessive use of acronyms below. A business’s online success greatly depends on the traffic generated from its website. In order for you to grow, it’s important to draw your customers in org...
Facebook has recently launched a new feature called the Messenger Day App. Through this new feature, you can share videos and images with your Facebook friends which will disappear after 24 hours. Mes...
Halloween is fun. I mean, who doesn’t like eating candy and dressing up, right? Last week, our team threw a huge Halloween party… in April. We called it ‘Halfway to Halloween,’ and it was a blast. We ...
It’s no secret that everything these days is done online. We can shop, interact, look up information, and even market our businesses, all with a few clicks of a button. Your website is one of the most...
Do you know what’s new with Google? Keeping up with the dominant search engine's endless updates can be demanding, but it's important for your business to be up to speed. Here are the latest Google up...
As we move forward into 2017, people are figuring out new strategies to reach their customers more effectively every day. This means there is even more competition for consumer attention in today’s wo...
Over the years, Facebook has become one of the biggest marketing tools out there. If you run a business, it’s important to be plugged in and active on Facebook. The “Fan Page” feature allows businesse...
Even Americans who could care less about football seem happy to get together for a Super Bowl party. Part of it is just good food, friends, and conversation. But many people pay more attention to the ...
In May 2016, Google unveiled a new search results format, known as a “rich card.” Rich cards allow content to be displayed in a more engaging way. The growth of mobile device usage has increased drast...
Business Builders started as a one man show back in 1999. Since then, our team has grown each year and so have our ambitions. Year after year we set a sales goal, and year after year we surpass it. Ea...
Most people these days could not envision going through everyday life without their smartphones. Mobile devices have become an integral part of life and it’s second nature to keep our phones with us w...
We are very happy to announce that our hosting solution is now offering a free SSL certificate with every website we build! What does that mean? When you visit a website, you’ll notice a little icon n...
Encryption is the term we use when we talk about a website being secure or protected. It is also referred to as a Secure Connection. Sending information between websites without encryption opens up th...
Want to learn a programming language? Can't decide which will be most beneficial to you? Here's are 5 reasons you should learn PHP, and 5 things to watch out for if you do. 5 reasons to learn PHP: 1) ...
When we take on a client, we know the importance of giving that client an enjoyable experience. Ensuring your customers have a great experience is crucial to getting your brand more exposure and incre...
Penguin In 2012, Google introduced the “Penguin” update. This major update was in response to websites using link schemes to artificially boost search rankings and increase traffic. The Penguin update...
When people go looking online for products and services, they typically use a search engine such as Google. Consumers are much more likely to visit your website if it ranks highly on local searches. G...
Sending text messages without a phone is not as difficult as it may seem if you keep one thing in mind: text messages are just emails. That's right! For example, if you are with AT&T and your cell...
Have you checked out the latest newsletter from Business Builders? The newsletter highlights the most recent happenings around the company, as well as the latest in the world of marketi...
Google Apps Introduces New Branding with G Suite Google has recently rolled out a new logo and name change for its widely-used Google Apps software. The company has stated that it feels like it has cr...
Many times, the first impression people have of your business is what they see on your website. Websites typically contain valuable information about a business and can often influence someone to choo...
Google has recently decided to remove the ”Mobile-Friendly” tag from their search results. The tag was included to help users determine which sites would work better on their mobile devices, but it ha...
Recently, Facebook has changed the layout and streamlined the look of all business pages. If your business has a Facebook page, important changes have been made that can actually help your company get...
Many websites and companies use online advertisements to turn profits and increase overall exposure. Facebook is no exception, as a majority of the money they make is via advertisers. However, many pe...
Business Builders used to be solely a website and graphic design agency. We built awesome, functional websites (for the time) and crafted statement-making brands. None of that has changed. However, ou...
Instagram recently launched all new business tools to help promote & track content. Check out our video blog post on how to use it for your business. When you're ready to take it to the next level...
Recently, Facebook has come out with the announcement that they will be changing their News Feed algorithm. This is the latest in a series of changes put in place to streamline Facebook’s key social f...
You don’t have to go far to see people of all ages roaming their neighborhoods, phone in hand, searching for imaginary Pokemon via the hottest new iOS and Android app. If you’re not familiar with it, ...
Every business today uses email in some capacity. In fact, something like 122,500,453,020 emails are sent every hour! Email has become the primary form of communication in the business world. Therefor...
Ever show up to a networking event and have that pit in your stomach? That hard-to-swallow, shaking-hand feeling? I know I've been there before — a little unsure of how to navigate the giant room o...
Many people don't realize that their website's "About" page is often the second most visited page on the site (other than the home page). There are a few things you can do to your website to help attr...
When I first started working on the internet, the web browser didn’t even exist. It was all dial-in bulletin board services (BBS) and more. I remember reading an article on one of these BBS’s when I w...
Your website's server is not something you want to skimp out on. While it may be enticing to go with the cheapest hosting solution out there, you may run into issues down the road. You'll also miss ou...
There are many PHP frameworks each with differing variations on the same goals. Those goals are to make creating web apps consistent, quick, secure and (from the programmers standpoint) familiar. Here...
If you’re anything like me you could compile mile high list of everything else that you’d rather be doing than sitting in front of a computer, stumbling through every thought, misspelling most of t...
So things are going well. You've looked up all the search engine optimization tips on the internet. You're ready to go. But you've forgotten the number one rule of SEO. This rule trips up many people...
Over the years, people have done a lot of research -- and a lot of trial and error -- in regards to search engine optimization. This means that there is no shortage of information out there about it...
If you own a business, then you should carefully consider your branding. Good branding can grow your business, but bad branding can seriously harm it. Here are a few reasons for you to consider havi...
Companies have invested in intranets (an internal network with restricted access) and extranets (an intranet modified to allow outside access to it) for years and it is likely you have one or more in ...
When it comes to marketing your company, branding should be your first priority. Basically, your goal should be to make your company stand out as a household name. There are many ways to do this, bu...
When it comes to search engine optimization and Internet marketing, there are a lot of things to worry about – creating content, optimizing conversions, and improving your Google ranking can all be bi...
Every year it happens. Without fail, I've been around for 35 years and for every single one of them, they have ended, and a new one has started right up. No pause, no time to catch your breath, just b...
Putting a successful landing page together requires a touch of art and a little bit of science. That’s because there are certainly accepted principles you can follow, but you also have to be creative,...
In a lot of ways, a blog is to Internet marketing what a spleen is to the human body. In other words, most relatively-informed people will know you need one, even if they can’t exactly say why. This m...
In the digital age, excitement and enthusiasm are almost as valuable as actual currency. If no one cares about what you have to say, then you’ll never get the kinds of results you need to make your ca...
Inbound marketing has never been more important than it is now. As search algorithms move away from prioritizing keywords and towards prioritizing high quality content, your inbound marketing strategy...
Your inbound marketing campaign can give your business exposure and influence without the stigma of "hard selling." Here are three of the top techniques that inbound marketers use to sell more product...
One of the biggest benefits of using WordPress as a content management system is the fact that the platform has an almost unlimited number of plugins that can help your business in a variety of ways. ...
The purpose of inbound marketing... To attract customers, plain and simple. And how do you that? Provide people with useful information. That's what the experts will tell you. And they're right. If yo...
In the early days of the internet, a company's website needed no more than a simple HTML page with a nice background and some contact information. But times have changed. These days, a company's websi...
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We have people contact us every day to build a new website, design a new logo, or develop a web application. Often the most important question we will ask is WHY you want to do that. Sure, we can desi...
Your business' brand is one of the most important aspects of a growing business, because it is a grand combination of your business' logo, colors, font faces, tone of voice, word choice, attitude, his...
It’s no secret that having lots of positive online reviews can be a big boost to your sales and marketing efforts. But, that’s leading a lot of otherwise smart and savvy business owners to take the et...
Do you already know how to avoid a deal that sounds too good to be true, or is that a lesson you have to learn the hard way? That’s an important question the digital marketing era, because lots of com...
We’ve been thinking — dangerous, I know. Thinking about the future of the internet, thinking about success in business, and thinking about what can really help our clients thrive online (and off) in t...
As if improving your search engine visibility wasn’t tough enough already, business owners and marketers now have a new wrinkle to worry about: negative SEO. Because negative SEO is a relatively new p...
[x_section style="margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; "][x_row inner_container="true" marginless_columns="false" bg_color="" style="margin: 0px auto 0px auto; padding: 0px 0px 0px 0px...
Are your blog posts not getting enough love (or readers)? The beauty of writing something great is that it can bring you targeted traffic, start discussions, and even enhance your credibility as a mar...
Search engine optimization or SEO is a unique topic in the marketing field and, when done right, is one area of practice that can generate some of the greatest ROI for a business' ...
Google recently came out with some mind-boggling revelations that it served more than 1 trillion search queries last year. If these stats are anything to by, it serves a reminder how much impact Googl...
Don Sorensen president of Big Blue Robot, a brand management company, in an interview with Forbes tells a warning tale of a large company losing $2 million a year in sales because of negative reviews...
Your website and online presence is the equivalent of your bricks and mortar business in the virtual real estate world. On the high-street, businesses depend on footfall and word of mouth; it's simila...
The results of the precise survey on ranking factors of websites, conducted by two giants Moz and Searchmetrics are finally out. These industry tycoons had used the mammoth amount of data and took hel...
Any business person who has announced their business to the neighborhood by going door-to-door asking questions, handing out business cards and meeting the neighbors knows the power of outbound market...
Chris, Joe, & I are headed up to Boston, MA this week to be immersed in what can only be described as the ultimate online marketing school with a dash of comedy (Aziz Ansari & Amy Schemer will...
Facebook is great. We waste a ton of time on there like the rest of you — scrolling through endless images, comments, and videos. There has been a growing trend among small businesses, especially thos...
It's crazy for me to think back to the early days of Business Builders, I managed everything out of my inbox and voicemail. I had no real systems to keep things organized and, as a result, could only ...
SEO, Organic, Non-Organic, Pay-Per-Click What does it all mean? It can be overwhelming trying to understanding all the jargon and how it actually relates to YOUR business. It's really all about gettin...
Everyone loves a good deal. That doesn't always mean we're looking for the cheapest, but we are looking for a good value. One of the first questions people ask us about a website project is "how much ...
1. Who is this logo really for? One of the most essential things you need to know in the logo design process is an understanding of who the logo's audience will be. It should first and foremost...
The business card is the most abused tool of business networking. At a recent expo here in the World Golf Village, I had the opportunity to meet many new business folks. Many people would walk up with...
Recently I was showing off a website that I had created to my wife. Her comment (besides, of course, first praising my amazing work) was how stark, and white it seemed. She remarked how it looked simi...
Figuring out what's next is never easy. Do you try to grow or stay steady? Do you hire or fire? Do you follow the latest trends or stay with classic ideas? Do you zig or zag? What's next is the quest...
Do you know how happy your business is? Probably not — because in business, it's easy to focus on one thing: PROFIT. Tips for a more successful, more profitable, more powerful business are everywhere....
We've been working on our new website for months. Design after design, code after code — lots of folks involved and we just keep working on it. With all of the other projects we have active, it's hard...
Most companies wouldn't post something like this on their blog. We're not most companies. Check out our thoughts on the idea that "The customer is always right..." What do you think? Leave it below i...
Jay's thought of the day on making your business viral: ...
People often like to say "It's not personal, it's business." Is that really true? I'm exploring that idea here and how it relates to growing a business. ...
A quick video blog by Business Builders founder, Jay Owen: ...
People often like to say "It's not personal, it's business." Is that really true? I'm exploring that idea here and how it relates to growing a business. ...
A quick video blog by Business Builders founder, Jay Owen: ...
It's natural to assume, when it comes to Internet marketing and business web design, that larger companies have a big advantage over smaller ones. After all, they have the budgets, mailing lists, and ...
Stop whatever you're doing right now and think to yourself: What are your online marketing goals for 2013. Probably the vast majority of business owners and executives out there would have to answer t...
The Most Important Web Design Trend for 2013 (and Beyond) Right now, there are lots of business web design teams coming out with their lists of trends for 2013. Some will turn out to be spot-on, while...
We hear various forms of this question from time to time, and it's almost always from a business owner who used to get the lion's share of their business through search engines, but suddenly find that...
We live in a world of instant gratification. Everyone is looking for the fast way to lose 10 lbs or get rich quick. We want things and we want them NOW! Networking and internet marketing have a lot in...
I've been running a lot more lately, not because I like it, but because I need to. I do some of my best thinking while I'm running and today I realized that hourly billing and the treadmill have a lot...
Bestselling books and blockbuster movies are continually filled with the theme of heartache. That's because most of us have, at one point or another, known the terrible, sinking feeling that comes wit...
If you were pressed for an answer, what would you suppose the most common online marketing mistake is? If you're like most of the business owners we work with, you might think of spending too much or ...
Original, high-quality content is essentially the cornerstone of the Internet, not to mention every single online marketing plan. It's probably no surprise, then, that getting it typically costs you q...
When Google's recent "Panda" update was released, and then later digested by search engine optimization experts, two groups emerged: those who were pleased to see that the world's largest search engin...
Fact: It seems like everywhere you look there is a QR code popping up. What's a QR code? It's those strange, square, barcode looking things that marketing agencies and "pr gurus" everywhere are tellin...
We rely on pictures to convey meaning and emotion, to tell stories where words fail, and the internet is no exception to this. Product images, biography photos, interesting photographic headers are al...
We rely on pictures to convey meaning and emotion, to tell stories where words fail, and the internet is no exception to this. Product images, biography photos, interesting photographic headers are al...
Let's talk testimonials and reviews. You know your business is great. Customers have told you your business is great. Whether it's the great prices, customer service, or unique products/services you o...
You know your business is great. Clients have told you your business is great. Whether it be the great prices, customer service, or unique products you offer, people love you. But how do you let new c...
If you are a Mac (or Android) user looking for a great way to take screenshots and mark up notes, comics, or sketches on those screenshots or images, look no further than Skitch. It's a FREE tool that...
One of the most common questions that we hear from new client is: "Can I edit my own website?" The answer is yes, but there are some important things to consider in this decision. We live in a do it y...
Brand identity should not be rocket science. You want your customer to recognize “you” as quickly as they would recognize Coca Cola, Apple, or any other successfully branded product. This is true whet...
We are bad bloggers. We preach from the rooftops that blogging is important, updating your website with new and fresh content is important, and yet we fail to do so ourselves. We are like the barber t...
If you feel like it’s getting harder and harder to find the right team to design, or redesign, your company’s website, I can empathize. In the eleven years I’ve been in this business, the number of fi...
While no one is rushing out into the streets to declare the economy “fixed” just yet, there are some early signs that the worst is over. And with that realization, a lot of business owners are looking...
Business Builders founder, Jay Owen, recently spoke at the NetWorth Technology Summit in Jacksonville, Florida. Check out a brief snippet video below. The full DVD of the event will be available at ht...
There are a few tools that we couldn't live without. Tools that change we way we do business, make it easier for us to communicate with clients, or more efficient at what we do. These tools work great...
I remember a time before the internet, I remember the dark ages of the internet that involved dialing into bulletin board services and slow, slow internet connections, I remember when AOL was the larg...
I remember a time before the internet, I remember the dark ages of the internet that involved dialing into bulletin board services and slow, slow internet connections, I remember when AOL was the larg...
Business Builders founder, Jay Owen, was recently interviewed by Networth: ...
We have had several calls and e-mails lately from people asking if we have job postings online because they received a message from a company called Business Builders that seemed a little shady. It tu...
With the popularity of Youtube and social networking, video is here to stay on the web and will only get bigger. Users internet connections are faster and download speed is no longer as much of a conc...
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