SEO
How to Rank Your Website Higher for SEO
When people go looking online for products and services, they typically use a search engine such as Google. Consumers are much more likely to visit your website if it ranks highly on local searches. G...
Jay Owen,CEO & Founder
25+ years in digital marketing | StoryBrand Certified Guide | HubSpot Platinum Partner | Author of 'Building a Business That Lasts'
TL;DR
When people go looking online for products and services, they typically use a search engine such as Google. Consumers are much more likely to visit your website if it ranks highly on local searches. G...
3 min read
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When people go looking online for products and services, they typically use a search engine such as Google. Consumers are much more likely to visit your website if it ranks highly on local searches. Google is constantly updating its algorithm, and keeping up with all the changes can be difficult. Follow these tips to get your website to the top of search results. Keywords Know your clients’ needs and put multiple important keywords in your web pages to give better search results. If you anticipate what people are going to be putting into their search bars, you can tailor your web content to meet their needs. For example, let's say you own a pizza company in New York City. "Pizza place in New York" is one of the most common google searches around the area, so if you're writing a post about your pizza, use deliberate phrases like "If you're looking for a great pizza place in New York..." to get a higher SEO score. Quality Content You’ve heard it said before: “Quality over quantity.” Well, as cliché as it sounds, it holds true for websites too. You always want to strive for quality content on your site. Don’t try to fill space with fluff, give people substance. Only deliver content that you find to be very important, interesting, and informative. Also, be sure to carefully proofread your work several times before publishing it on your site. Nothing comes off more unprofessional than bad grammar, poor vocabulary and irrelevant information. Keep Business Listings Updated Keep a constant check on your business listing, especially on Google My Business. Make sure the information is relevant and accurate for the users. Use a precise, up-to-date NAP (Name, Address, Phone number) without abbreviations if possible. If you have to use abbreviations, make sure they are acceptable by Google. Mobile Friendly Creating a mobile-friendly website is an absolute must in today’s time. In fact, a large number of people searching online for products and services are doing it through their phone. Your site should be scalable and load quickly, or else potential customers might just hit the back button and look elsewhere. Title Tags One of the biggest things Google will use to rank your content is your title tags. The title tag displayed at the top of your browser is the most direct link to relevant search content. Your title should be relevant and highly searchable. It should also contain words that entice the viewer and draw potential customers in. The tag lines that relate to the content should be descriptive and use keywords as well. SEO is extremely important for business in today’s competitive market. Use these tips to improve your search results and increase traffic on your website. If you need help with SEO, website development, marketing or branding, contact Business Builders today. We specialize in helping people get the most possible success out of their business in the modern world.
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