WHAT IS A
STORYBRAND BRANDSCRIPT?
The BrandScript is the foundation of all StoryBrand marketing. It's a one-page document that captures your brand's story and drives every piece of messaging you create — from your website to your sales calls.
Get Your BrandScript Built by ExpertsYour Brand's Story on One Page
A StoryBrand BrandScript is a one-page messaging document that answers the seven key questions every customer has before they decide to buy. It replaces guesswork and committee debates with a clear, agreed-upon narrative your entire team can use.
Once your BrandScript is complete, it becomes the source of truth for your website, emails, social media, video scripts, and sales pitches. Everything gets clearer, faster to produce, and more effective.
A StoryBrand Certified Agency like Business Builders builds your BrandScript through a structured discovery process — so you leave with a tool your whole team can use.
WHERE YOUR BRANDSCRIPT GETS USED
- Website homepage copy and structure
- Email subject lines and body copy
- Social media bio and posts
- Sales pitch and talking points
- Paid ad headlines and descriptions
- Video scripts and explainer content
The 7 Elements of a StoryBrand BrandScript
Each section of the BrandScript answers one critical question your customer is asking — even if they never say it out loud.
Who is your ideal customer, and what do they want?
Define your customer as the hero of the story. What is the one thing they want most that your business can help them achieve?
What villain (external, internal, philosophical) stands in their way?
Name the external problem they face, the internal frustration they feel, and the philosophical reason it's wrong they're experiencing this.
How do you demonstrate empathy and authority?
Your brand is the guide. Show you understand the customer's struggle (empathy) and have the expertise to help (authority). Don't be the hero — be Yoda.
What simple 3-step process leads them to work with you?
Customers won't take action if the path forward is unclear. Create a simple plan (3 steps max) that removes the confusion between 'I'm interested' and 'I'm a customer.'
What direct action do you want customers to take?
Include a direct CTA (Schedule a Call, Get a Quote) and a transitional CTA (Download Our Guide, Watch the Video). Be bold — don't hint.
What do they lose if they don't act?
Every decision has stakes. What does failure look like for your customer? Naming the cost of inaction motivates without manipulating.
What does life look like after they work with you?
Paint the picture of transformation. Customers need to imagine winning before they commit. Be specific about the positive outcome you deliver.
Let Us Build Your BrandScript — Done Right
Business Builders is a StoryBrand Certified Agency endorsed by Donald Miller. We facilitate BrandScript workshops for businesses of all sizes and then build it into your marketing.