MARKETING GUIDE

WHAT DOES A
STORYBRAND CERTIFIED
AGENCY DO?

A StoryBrand Certified Agency is trained and tested by Donald Miller's organization to apply the StoryBrand framework to real businesses. Here's what they actually do — and how to find a good one.

See Business Builders' StoryBrand Services
THE ROLE

What a StoryBrand Agency Actually Does

It's more than messaging. A certified agency applies the framework at every layer of your marketing — from your first touchpoint to your close.

BrandScript Development

A certified agency facilitates your BrandScript workshop and documents the messaging framework your team will use across all marketing channels.

Website Design & Development

They apply the StoryBrand framework to your website architecture — from the headline to the CTA structure — to build a site that converts visitors into leads.

Marketing Messaging

Every email, ad, social post, and sales pitch flows from your BrandScript. A certified agency trains your team and builds templates from your core message.

Ongoing Strategy

A true StoryBrand partner doesn't just deliver a document. They integrate the framework into your campaigns, content, and sales process over time.

IS IT RIGHT FOR YOU?

Signs You Need a StoryBrand Agency

Most businesses that come to us don't have a marketing problem — they have a clarity problem. If any of these sound familiar, StoryBrand is likely your solution:

  • Your website gets traffic but few leads or calls
  • You struggle to explain what you do in a sentence or two
  • Your marketing feels inconsistent or unclear
  • You've tried marketing tactics that didn't work
  • Your sales team has trouble articulating your value
  • Competitors with worse products seem to win more business
BEFORE YOU HIRE

Questions to Ask Any StoryBrand Agency

Not every agency that mentions StoryBrand is actually certified. Here's what to ask before you commit:

  • 1
    Are you StoryBrand Certified by Donald Miller's organization?
  • 2
    Can you show us websites you've built using the StoryBrand framework?
  • 3
    Do you facilitate BrandScript workshops, or just apply the framework yourself?
  • 4
    How do you integrate StoryBrand with ongoing marketing strategy?
  • 5
    What does the onboarding process look like?
BY THE WAY

We're a StoryBrand Certified Agency. Endorsed by Donald Miller.

Business Builders has been a StoryBrand Certified Agency for years — and we have the video from Donald Miller himself to prove it. We're one of a select group of agencies in the United States trained directly by his organization. We've applied the framework to hundreds of businesses across Florida and beyond.