PROJECT OVERVIEW
Scope
- • Video Production
- • Broadcast TV
- • Display Advertising
- • Paid Search
- • Social Media Ads
KPIs
- • Awareness
- • Impressions
- • Engagement
Stand out from the typical automotive style ads.
Bozard Ford Lincoln has been family-owned and operated since 1949 in St. Augustine, Florida. With a focus on building long-lasting customer relationships and serving their community, they have made their mark as an award-winning dealership.
Bozard Ford has been the recipient of numerous dealer awards, including the Ford President's Award, which is the highest honor given by the Ford Motor Company for customer satisfaction.
Bozard Ford Lincoln worked with Business Builders to provide direction and vision in regards to their digital marketing presence, wanting to stand out from the typical automotive style ads.
CAMPAIGN STORIES
A series of compelling video campaigns that helped Bozard Ford Lincoln connect with their community.
DRIVEN TO INSPIRE SUMMER
Seasonal campaign highlighting summer adventures and freedom.
DRIVEN TO CONNECT
Focusing on community connections and relationships.
DRIVEN TO CARE
Emphasizing customer care and service excellence.
DRIVEN TO INSPIRE STORY
Brand storytelling that inspires and motivates.
Campaign Video 1
Campaign Video 2
Campaign Video 3
Campaign Video 4