HINES
Hines is a global real estate investment, development and management firm, founded in 1957.
Hines Southeast came to Business Builders to fully redesign 3 of their community websites, handling marketing for multiple luxury neighborhoods in Northeast Florida.
THE CHALLENGE
With Hines building and managing several newer communities in Northeast Florida, they needed a company to handle the websites, marketing and more for each neighborhood.
Every community is unique, and we wanted to reflect that with the websites we created for Markland, Palencia, and Southside Quarter.
Each project required distinct branding while maintaining Hines' prestigious reputation and luxury standards.
Project Requirements
- Three distinct community websites with unique identities
- Increase leads for luxury communities
- Showcase premium amenities and lifestyle
- Strategic social media campaigns
- Custom landing pages for available lots
THREE COMMUNITIES
Markland
Markland was designed to be a friendly community in St. Johns, FL where neighbors can gather together and enjoy the lifestyle of a larger development on an intimate scale.
This new neighborhood being developed by the prestigious Hines team features homes from six of the best contractors in the area. The goal of the redesign was to increase leads for the new community while showcasing Markland's luxury atmosphere to potential buyers.
Palencia
Business Builders currently handles several aspects of marketing for Palencia, including social posting, AdWords campaigns, building a custom landing page for their available lots, and more.
Our goal is to show off their unique, luxury amenities and give people a hub where they can find out useful information about the community, as well as see advertisements for future events.
Southside Quarter
Hines' latest Jacksonville project is Southside Quarter, a 110-acre mixed-use property in Jacksonville's 'Southside' area.
Southside Quarter had a landing page for the upcoming development, but it was very simple and didn't provide much information. The BB team took the current landing page and built it out into a full website with 7-10 total pages to generate leads for people interested in living there and establishing local businesses.
WHAT WE DID TO HELP
Three Distinct Websites
Created three unique community websites, each reflecting the distinct character and luxury amenities of Markland, Palencia, and Southside Quarter.
Social Media Campaigns
Used social campaigns to showcase unique, luxury amenities and create engagement with potential buyers and residents.
Streamlined Process
Provided potential buyers with comprehensive information using a streamlined process and custom landing pages for available lots.
COMPREHENSIVE MARKETING STRATEGY
Our approach included full website development, ongoing social media management, targeted AdWords campaigns, and custom landing page creation for each unique community.
Every touchpoint was designed to reflect the luxury lifestyle and premium amenities that make each Hines community distinctive while driving qualified leads and engagement.
THE RESULTS
IMPACT SUMMARY
The comprehensive digital strategy for Hines' three communities resulted in significant improvements across all key metrics, with site traffic increasing by over 500%.
Each community now has a distinctive online presence that effectively showcases luxury amenities while generating qualified leads for this prestigious global real estate firm.