How Breakwater Construction Achieved 22% Growth in Just One Year with Strategic Marketing
Breakwater Construction, a premier custom pool builder in Northeast Florida, had built its business on word-of-mouth marketing. However, after years of steady revenue with no significant growth, they realized they needed a new strategy to scale. Business Builders (BB) stepped in with a data-driven marketing approach, incorporating video content, automation, and strategic planning to help Breakwater reach more potential customers.
Within just one year, Breakwater saw a 22% increase in sales and a 29% increase in gross revenue. Beyond the numbers, the partnership provided clarity, efficiency, and a scalable marketing strategy that continues to drive success.
“The Business Builders team brought ideas to the table that enabled us to share our customer-first culture with potential customers.”
For nearly two decades, Breakwater Construction had been building quality custom pools, earning a stellar reputation in Northeast Florida. While word-of-mouth marketing had worked well, the company reached a point where it wasn’t generating enough leads to fuel business growth.
To break through this plateau, Breakwater needed a consistent stream of high-quality leads and a marketing strategy that expanded their reach beyond referrals.
Business Builders developed a comprehensive marketing plan that included video content, an automated lead-nurturing system, and a user-friendly website tool to attract and convert potential customers.
The marketing team worked with Breakwater to create a series of FAQ videos that showcased the company’s expertise and customer-first approach.
“Business Builders came in with their team, helped us organize our vision, and then shot a series of FAQ videos which resulted in a 22% increase in our number of sales and a 29% increase in our gross revenue.”
Business Builders Marketing and Development team introduced an interactive pool pricing calculator on Breakwater’s website, allowing potential customers to get a rough estimate before requesting a consultation.
In 2024:
“One of the things is our pool calculator on our website. Potential customers can go and enter in some basics about what they want and in a matter of a minute have a rough estimate for their project.”
Once someone used the pool calculator but didn’t request a consultation, Business Builders set up an automated email sequence to stay engaged with the prospect.
10.85% Conversion Rate
“A series of automated ‘nurture’ emails are sent to them so we remain top of mind—this helps convert tire kickers to qualified leads!”
The dedicated Business Builders team, led by Autumn and Natalie, provided monthly recap meetings to ensure clear visibility into marketing performance and future strategies.
“Autumn and Natalie have a 45-minute to 1-hour monthly recap meeting with us. They give us the progress of how we have done and the direction that we are headed next month, then they take over from there and execute—saving us countless hours trying to navigate our marketing on our own.”
Their approach went beyond routine updates:
Breakwater Construction saw measurable success within the first year of working with BB, proving that a strategic marketing plan can drive real growth.
“The amount of growth was a welcome surprise! We get lots of compliments on the quality of our website, videos, and marketing!”
More importantly, Breakwater now has a clear, scalable marketing strategy that supports continued long-term growth.
With a solid marketing foundation in place, Breakwater expects to continue its upward trajectory with their Business Builders partnership..
“We now have a PLAN and strategy to continue our growth year over year! We anticipate another 20% growth this year with our continued marketing plan with BB.”
Contact Business Builders today to see how strategic marketing can help you grow.
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