The age of Artificial Intelligence (AI) is upon us, ushering in a new era where machines think, learn, and even predict with astonishing accuracy. Gone are the days when AI was limited to the plotlines of futuristic sci-fi movies.
Today, it is making definitive inroads into sectors we might not have imagined a decade ago, and digital marketing is no exception. With the power to transform the marketing landscape, AI is proving to be the game-changer in content creation, optimization, and strategy execution.
HubSpot, the leading name in inbound marketing, sales, and service software, recognized the potential of AI early on. In a move to stay ahead of the curve, they have meticulously integrated AI capabilities into their platform. This merger of AI and marketing is not just about automation; it’s about intelligent insights, sharper decision-making, and creating more personalized experiences for users.
Now, let’s delve deeper. Here are five ways in which AI is revolutionizing the digital marketing domain through HubSpot, setting new benchmarks, and reshaping the way businesses interact with their audiences.
1: AI-Powered Email Subject Lines
Writing a subject line can prove more challenging than some might think. Crafting a compelling, persuasive headline that inspires an email recipient to open a message and engage further requires careful planning and the ability to distill an impactful message into a few words.
The AI Subject Line generator reads the content for your marketing email and provides you with three usable subject lines to choose from. Instead of pouring over every single word manually, the HubSpot AI has distilled and optimized the essentials for you.
Ultimately, this tool aids in scaling your content creation efforts. You no longer have to struggle with crafting that perfect subject line. With a single click, you have options that reflect and resonate with your content. As an added bonus, it’s available on both desktop and mobile app versions of HubSpot.
2: Blog Editor with AI-Generated Social Copy
Once you’ve written a blog post, it’s time to promote it on social media to generate traffic, engagement, and, hopefully, conversions. However, nothing can feel more annoying than having to leave the platform, hop onto each of your social platforms, and manually post the blog link to every single one of them.
The HubSpot blog editor now allows you to automatically generate social posts without having to leave the editor. You can save time on content creation and promotion by linking with your social platforms for more consistent messaging and time savings.
3: AI-Powered Website Building
HubSpot’s AI website builder curates a single-page, enhanced onboarding experience. This drastically reduces the choices that you need to make when building a website.
If you want a robust online presence without having to build a website from scratch, this is the solution for you. Instead of endless board meetings and back and forths with developers, you can easily build something that not only looks great, but is directly supported by the other powerful features that HubSpot offers.
4: Blog Post Generation with Semrush Data
The blog post generator, powered by ChatGPT and Semrush, is a cure for writer’s block. Enter a general topic that you want to write about, and HubSpot takes care of the rest. From Titles, descriptions, and outlines, you can build the content that you want to write without having to always start from scratch.
Semrush is the world’s leading search engine insights platform. With an incredible wealth of data and industry-leading keyword performance information, you can choose topics for your content that are the most likely to perform highly for your business and resonate with the ideal audience members in your industry.
5: Comprehensive AI-Driven Tools
These tools are pivotal for content creators who aim to produce effective, relevant, and engaging content swiftly. They not only save time but also ensure the created content is optimized and resonates with the audience.
One-Click Title and Meta Description Generation
A page’s title tag and meta description are key pieces of data that search engines like Google use to determine what a page’s content is about. Using the new one-click generator from HubSpot, you can have these automatically created instead of doing them manually.
AI Image Generator
Sick of using the same stock photos that everyone else uses? Want to create proprietary visuals without having to do the photography yourself?
With HubSpot’s AI image generator, you can enter a prompt and have the AI create an image in response. These can span a variety of aesthetic styles from photorealistic to a highly stylized cartoon-type image.
AI Slash and Highlight Commands for Text Editors
Use these commands to generate or edit text. From outlines to paragraphs and just brainstorming new ideas, this is your workspace to create that perfect piece of content that you’ve envisioned. Now, you can easily make it a reality.
Unlock the Full Potential of HubSpot’s AI Features with a HubSpot Solutions Partner
HubSpot’s AI offers incredible potential, and that potential is fully realized with the help of a HubSpot expert.
As a HubSpot Solutions Partner, our team at Business Builders can help you capitalize on all of the features that HubSpot’s vast platform has to offer to drive optimal results for your marketing and sales goals. To learn more about unlocking your business’s true potential through the power of the HubSpot platform, request a quote from us today.