Sales strategies never cease evolving. With the newest features announced at HubSpot’s INBOUND 2023, businesses are set to close more deals than ever before.
HubSpot has launched a suite of new innovations that promise to redefine sales processes and make them more efficient. Today, we’re going to cover the top 5 that you should be paying attention to and consider integrating into your own strategies.
Let’s start with the dedicated sales workspace.
1: Dedicated Sales Workspace: New Prospecting Dashboard
When you need to focus on the core of your sales process, having a dedicated digital workspace that encompasses everything you need to know about prospecting is essential. The new prospecting dashboard gives you just that. With a seamless experience, reps can remain focused on their daily tasks without jumping between apps.
This workspace offers full clarity from lead generation to revenue. In turn, this assists your sales and marketing teams in aligning their strategies and goals in one single space. Essentially, it’s a one-stop shop for everything that you need for sales.
2: Revamped Reporting on Lead Work Rates
Sales only improve with the right data. When you can access comprehensive reports directly in HubSpot, you can make more effective adjustments to your sales strategy and processes to close more qualified leads and convert them into customers.
To assist with this, Hubspot has unveiled two new critical reports for your sales team:
- The Lead Contact Rate Report provides insights into how reps interact with quality leads.
- The Lead Source Report analyzes the performance of different lead sources so you can maximize your investment in the highest-performing sources and avoid overspending on underperforming ones.
These reports are especially critical for sales managers. Your management team can gain insights into team activities during the prospecting phase. With metrics like booking meetings, enrolling contacts in sequences, making calls, and a collection of others, you can better allocate your resources and optimize your processes for enhanced performance.
3: Better LinkedIn Sales Navigator Integration
HubSpot’s integration with LinkedIn Sales Navigator is better than ever before since it now supports two-way data syncing. These enhancements result in more comprehensive insights for your sales team and better reporting capabilities between the two platforms. Notably, HubSpot is also the first sales platform to offer this integration.
Any modern sales team needs both a powerful sales and marketing automation tool like HubSpot and the dynamic B2B engagement power of LinkedIn. Combining the two, and having cross-platform insights both contribute to overall better results for your sales team and your business.
4: Insightful Forecasting Tools
Forecasting is essential for sales teams because it allows them to anticipate future sales and make informed decisions about resource allocation, inventory management, and strategic planning. By predicting potential revenues, sales teams can set realistic goals, align their efforts with company objectives, and optimize their operational efficiency, ensuring they meet customer demand and capitalize on market opportunities.
To support better forecasting, HubSpot has introduced two new insightful tools:
- The Forecast Insights tool allows you to monitor trends against sales targets to help ensure that your strategy aligns with what is really happening in execution.
- The AI Forecasting tool is driven by artificial intelligence (AI) that synthesizes your historical data to predict future sales so that you do not have to manually review and filter this data yourself to identify patterns and trends.
These tools allow sales teams to gain insights into their pipeline, track trends, and make better data-driven decisions. With the power of AI supporting your sales team by sifting through massive pools of data, you can also make better decisions based on the actual sales activities that have historically occurred.
5: Enhanced Deal Management
Last but definitely not the least important, HubSpot introduced two new deal management solutions. The Deal Inspection View and the Deal Funnel Report are both designed to provide you with in-depth insights on pipeline health, sales velocity, and conversion metrics.
With these tools, sales reps can prioritize tasks more efficiently, and managers can provide more effective coaching. For instance, the Deal Inspection View provides insights on the health of the sales pipeline, while the updated funnel reporting helps sales teams understand conversions, time in stage, and potential skips.
Get Ready to Transform Your Sales with HubSpot
With these groundbreaking features, sales teams are better equipped to navigate their pipelines, foster lead relationships, and close deals more efficiently. HubSpot continues to position itself at the forefront of sales innovation, ensuring businesses have the tools they need to succeed in an ever-competitive market.
If you’re looking to elevate your sales processes and drive better results through HubSpot, consider working with a HubSpot Solutions Partner. At Business Builders, we’ve invested the hours and effort into training, optimizing, and mastering the features offered by HubSpot to supercharge the sales processes for businesses like yours. To learn more about how we can assist you, request a quote today.