Why Online Reviews are Important to Your Business
Online reviews play a crucial role in a customer’s purchase decision. With so much competition today, reviews have become a key feature on search engines as people decide between the hundreds of similar services available. Many times, potential customers will look up services online, and choose the one that has the highest reviews. Sites with […]
Should You Pay for Online Reviews?
It’s no secret that having lots of positive online reviews can be a big boost to your sales and marketing efforts. But, that’s leading a lot of otherwise smart and savvy business owners to take the ethically-dubious step of paying for online reviews. Should you follow their example? The Case for Paid Online Reviews The […]
