Google Update: Penguin and Possum
Penguin In 2012, Google introduced the “Penguin” update. This major update was in response to websites using link schemes to artificially boost search rankings and increase traffic. The Penguin update was designed to penalize websites for spamming Google’s results page. While the update did clean up the search results, the problem was that it operated […]
How to Rank Your Website Higher for SEO
When people go looking online for products and services, they typically use a search engine such as Google. Consumers are much more likely to visit your website if it ranks highly on local searches. Google is constantly updating its algorithm, and keeping up with all the changes can be difficult. Follow these tips to get […]
