Social Media Boosting Best Practices
There is an inherent problem with the social media strategies of many businesses. They spend lots of time (and money!) developing content for their social media, but then immediately realize that very few people actually see or interact with that content. Organic reach is an industry term that defines how many people naturally, or “organically,” […]
What Is the StoryBrand Framework?
A few years ago, I read a book that changed how we think about marketing. It wasn’t filled with entirely new concepts, but it materialized those concepts in a way that made so much sense. The book crafted a practical framework for what should be the foundation of all marketing: great messaging. That framework is […]
Your Website: The Friendly Receptionist
This blog was originally posted in 2011 and has been updated for 2019. Think about a business you love to frequent simply because, well, they’re friendly. Two businesses that come to mind for me are Chick-fil-A and Publix. They’re always friendly, inviting, and ready to help! Customer-friendly businesses are those that acknowledge you, welcome you, […]
