How to Build a Social Media Personality for Your Business
Take a look at the brands and businesses that have millions of followers. You’ll quickly start seeing a common thread: personality. Brands that people love to follow don’t sound boring or impersonal. They sound like an extension of the brand they represent—think Starbucks, Merriam-Webster (that’s right, the dictionary people), and the Twitter-famous Wendy’s. But even […]
3 Essential Qualities of Effective Business Branding
Your business’ brand is one of the most important aspects of a growing business, because it is a grand combination of your business’ logo, colors, font faces, tone of voice, word choice, attitude, history, and so much more. And since your brand is intangible, yet it influences every other aspect of the business, dedicating time […]
