StoryBrand: Our Marketing Strategy Secret Weapon
When you started your business, it was easy to see its bright future. You poured all your time, money, and energy into it with hopes of something good coming from it. So it’s disappointing when, year after year, your business isn’t growing as fast as you’d hoped it would. When that happens, what do you […]
Look What You Made Us Do: 5 Lessons in Brand Storytelling from Taylor Swift
Unless you’ve been living under a proverbial rock, then you’ve probably heard about Taylor Swift’s new album ‘Reputation’ and her edgy reinvented image to match. Normally, I’m not one to jump on the pop culture bandwagon, but Swift’s new rebrand has me applauding her raw creative genius on a whole other level. As a designer, […]
