How to Build a Social Media Personality for Your Business
Take a look at the brands and businesses that have millions of followers. You’ll quickly start seeing a common thread: personality. Brands that people love to follow don’t sound boring or impersonal. They sound like an extension of the brand they represent—think Starbucks, Merriam-Webster (that’s right, the dictionary people), and the Twitter-famous Wendy’s. But even […]
