Creating Your Brand Identity: A Crash Course
Creating Your Brand Identity: A Crash Course Your brand is how you tell your story, and building a recognizable brand identity is critical to winning over customers and keeping them for life. But before you can get there, you have to decide on your brand identity, which will serve as the foundation of everything you […]
Look What You Made Us Do: 5 Lessons in Brand Storytelling from Taylor Swift
Unless you’ve been living under a proverbial rock, then you’ve probably heard about Taylor Swift’s new album ‘Reputation’ and her edgy reinvented image to match. Normally, I’m not one to jump on the pop culture bandwagon, but Swift’s new rebrand has me applauding her raw creative genius on a whole other level. As a designer, […]
3 Essential Qualities of Effective Business Branding
Your business’ brand is one of the most important aspects of a growing business, because it is a grand combination of your business’ logo, colors, font faces, tone of voice, word choice, attitude, history, and so much more. And since your brand is intangible, yet it influences every other aspect of the business, dedicating time […]
