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KPI’s:
Introduction
As their vision and technologies began to evolve over time, they knew their brand and messaging had to continue to modernize as well.
Rulon International initially reached out to Business Builders in 2019 to assist with their branding evolution. What started as a logo redesign, began to extend into a website project and digital marketing campaign to generate ongoing brand awareness. Our team has since become an extension of Rulon’s team, continuing to drive sales through INBOUND digital marketing efforts.
Our approach
Plan
Rulon had a vision of who they wanted to be, but needed help redefining their look and messaging.
Produce
Through a new logo, fresh new website, and high quality video work we were able to help bring that vision to life.
Promote
Once the new look was finalized, it was time to show it off through a targeted campaign created to reach their ideal audience.
See this in action below...
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Plan
For many years Rulon International focused on their outbound marketing strategy.
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PRODUCE
Website
Once we clarified and realigned Rulon’s messaging to focus on their key consumer persona, it was time to design a high quality website that illustrated the high quality products they handcraft for their customers.
Video
With clear messaging and a clean new website, it was time to re-introduce Rulon’s brand and service capabilities to their customers and prospects.
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Promote
After extensive research understanding Rulon’s target persona, understanding where they spend most of their time/ shop/ search for inspiration, we crafted a targeted paid ad campaign to ensure they get maximum exposure from within their market.
