| STARTER | PROFESSIONAL | ENTERPRISE | |||
| Services # | 1 | 3 | 5 | ||
| On-boarding | |||||
| Plumbing & Set-Up | |||||
| Strategy Meeting Frequency | Quarterly | Monthly | Monthly | ||
| Plan Manage SMART Goals | |||||
| HubSpot Management* | |||||
| UI/UX Review | Annually | Bi-Annually | Quarterly | ||
| Website Heat Mapping | |||||
| 1 hr Monthly Call # | 1 | 2 (OR 2 Loom Reviews) | 4 (OR 4 Loom Reviews) | ||
| Lead Tracking | |||||
| $1,100/MO | $1,760/MO | $2,640/MO |
Content creation is the development of strategic content that drives SEO, improves engagement, and converts your prospects into customers; content multiplication enables you to get the most out of your content.
| STARTER | PROFESSIONAL | ENTERPRISE | |||
| Topic Cluster Creation | |||||
| # Monthly Blog Posts | 2 | 3 | 5 | ||
| Publish Posts to Website | |||||
| SEO Optimization for Each Post Page | |||||
| Blog Post Graphics | Sourced | Created | Created | ||
| Video | 1 30-Second Explainer Video Creation Per Quarter | 1 60-Second Explainer Video Creation Per Quarter | |||
| Added Share Capabilities For Each Post | |||||
| # Platforms Blogs Posted Up To | 1 | 2 | 4 | ||
| # Pillar Pages Created Per Quarter | 1 | 2 | |||
| $990/MO | $2,035/MO | $2,475/MO |
Search engine optimization (SEO) increases the amount of visitors to your website by obtaining high-ranking placements in the search results pages of search engines.
| LOCAL | LOCAL 2 | REGIONAL | NATIONAL VALUE | ||||
| 6 Month Cycle | |||||||
| Geo Locations | 1 | 2 | 3 | NATIONWIDE | |||
| # Primary Keywords | 10 | 15 | 20 | 20 | |||
| # Secondary Keywords | 40 | 60 | 80 | 20 | |||
| Directory/Listing Set Up | |||||||
| Website Content 250 Words | |||||||
| # Guest Blogs Writing | 4 and Posting | 6 and Posting | 12 and Posting | 9 and Syndication | |||
| 1 Press Release Distribution | |||||||
| Weekly Keyword Report | |||||||
| Monthly Performance Report | |||||||
| $550 | $770 | $1,100 | $1,320 |
Pay-Per-Click (PPC) management is the process of overseeing and managing your GoogleAd spend, helping you reach your customers online via paid search advertising.
| STARTER | PROFESSIONAL | ENTERPRISE | |||
| Additional Costs | |||||
| SET UP FEE | $1,000 | $1,250 | $1,500 | ||
| MONTHLY PPC SPEND | UP TO $2,500 | $2,500-$15,000 | $15,001-$50,000 | ||
| GOOGLE SHOPPING MANAGEMENT | ADD $300 | ADD $300 | INCLUDED | ||
| Campaign Keywords | UP TO 400 | UP TO 2,000 | UP TO 10,000 | ||
| Landing Page Set Up | 1 | 2 | 3 | ||
| Initial Campaign Development and Strategy | |||||
| Google Search Network, If Applicable | |||||
| Advanced Keyword Research and Selection | |||||
| Google Display Network, If Applicable | |||||
| Google Analytics Integration | |||||
| Ad Campaign Copy Writing and Design | |||||
| Additional Costs | |||||
| Monthly Performance Reporting | |||||
| Clicks and Conversion Monitoring | |||||
| Monthly Review and Optimization | |||||
| $825 | $1,210 | $1,760 | |||
Social media marketing uses social media platforms to connect with your audience so you can build your brand, increase sales, and drive website traffic.
| STARTER | PROFESSIONAL | ENTERPRISE | |||
| Additional Costs | |||||
| SET UP FEE | $1,000 | $1,000 | $1,000 | ||
| AD SPEND BUDGET INVESTMENT | UP TO $5,000 | UP TO $7,500 | UP TO $10,000 | ||
| Setup | |||||
| Page Creation or Access Obtainment | |||||
| On-Page Audit and Optimization | |||||
| Network Tracking Pixel Set Up on Website | |||||
| DE Engagement Training Course | |||||
| Ongoing | |||||
| Topic Cluster Creation | |||||
| # Monthly Posts | 4 | 8 | 12 | ||
| Social Monitoring | |||||
| Monthly Reporting | |||||
| Graphics Creation | |||||
| Posted to 4 Social Networks | |||||
| Content Calendar | |||||
| Post Boosting | |||||
| $825 | $1,650 | $2,200 | |||
Social Media Ad Management is the process of overseeing and managing your social media ad spend & strategy, helping you reach your customers online via social channels they are using.
| STARTER | PROFESSIONAL | ENTERPRISE | |||
| Additional Costs | |||||
| SET UP FEE | $1,000 | $1,250 | $1,500 | ||
| MONTHLY SOCIAL AD SPEND | UP TO $2,500 | $2,501-$15,000 | $15,001-$50,000+ | ||
| # of Campaigns | 1 | 2 | 3 | ||
| # Landing Page Set Up | 1 | 2 | 3 | ||
| Ad Account Set Up & Optimization | |||||
| Ad Campaign Copy Writing and Design | |||||
| Ongoing | |||||
| Demographic Targeting | |||||
| Keyword, Interest, & User Intent Targeting | |||||
| Monthly Performance Reporting | |||||
| Monthly Review and Optimization | |||||
| $825 | $1,210 | $1,760 | |||
Email nurturing or “drip campaigns” are critical to progressing visitors to leads in your marketing. This service includes a 5 email lead nurturing sequence being written and either implemented with a hubspot pro plan or delivered to use as you choose.
| One-time cost | |||||
| SET UP FEE | $3,500 | ||||
Email set up lets you have an email so your team, customers, and other important people can reach you. This service is only available for current clients and all accounts are set up in Gmail.
| Additional cost | |||||
| SET UP FEE | $60 | ||||
| + $5 PER ACCOUNT PER MONTH | |||||
We will care for and manage your site so you can spend your time doing what you do best.
| MAINTAIN The BASIC plan that keeps your site running like it should! | PERFORMANCE Our MOST POPULAR plan that will keep your website updated and highly secure. | ACCELERATED The PERFECT plan that serves websites with eCommerce, membership, multilingual, or advanced functionality. | |||
| Priority Support | |||||
| WordPress Core Updates | |||||
| WordPress Theme and Plugin Updates | |||||
| Monthly Status Report | |||||
| Daily Security Check | |||||
| Support Request Rate | $120/hour | N/A | N/A | ||
| Unlimited Website Edits | |||||
| Speed Optimization | |||||
| eCommerce and Advanced Functionality Support | |||||
| $79/MO | $179/MO | $229/MO |
Hosting is how your website stays online; all websites require a web hosting service provider so your website can be viewed online.
| HOSTING |
| Hosted on Top of the Line Private Server |
| Monitored by 24/7 Technical Support Staff |
| Backed Up & Secure |
| Optimized for Top Speed |
| Website Stats Built In |
| $44 (monthly) |
ADA compliance means your website is designed for and usable to everyone, including those with visual, hearing, motor, and cognitive disabilities; it also means you can get more business and avoid a potential lawsuit.
| BASIC | STANDARD | GUARANTEED | |||
| Additional Costs | |||||
| SET UP FEE | $1,997 + UPDATE COSTS | $2,997 + UPDATE COSTS | $1,997 + UPDATE COSTS | ||
| PACKAGES DO NOT INCLUDE UPDATE COSTS ($1,500 – $10,000) | |||||
| Audit | One Time Audit & Update | Premium Audit & Updates | Ongoing Audit and Updates with GUARANTEED Compliance | ||
| Automated/Manual | Initial Automated | Initial Automated | Automated and Manual | ||
| Legal Text | Accessibility Statement Added to Website While Updates Are Made | Monthly Automated Audit | Written Legal Guarantee Website is ADA Compliant | ||
| Further updates | Written Review of Recommended Updates | Consultation Regarding Recommended Updates | Third Party Certification and Ongoing Guarantee of ADA Compliance | ||
| Speed Optimization | Monthly Audit to Review and Recommend Updates Based on Changes | ||||
| $750 | $1,500 | $2,000 | |||
HubSpot is a marketing, sales, and service software that provides all-in-one tracking and automation tools to help you grow your business.
* HubSpot software subscriptions are paid directly to HubSpot. The fee below is for guided onboarding only. See hubspot.com/pricing/marketing for HubSpot software pricing.
| HUBSPOT ONBOARDING |
| Add Users |
| Connect Inbox & Set Up Email Tracking |
| Connect Calendars to Meetings Tool |
| Connect Social Media Accounts |
| Install HubSpot Website Tracking Code |
| Import Contacts |
| Import Deals for Sales |
| Set Up Customized Dashboards — Marketing, Sales, Etc. |
| Connect Relevant Apps |
| $3750 |
