Have you ever stopped to evaluate how often you redesign your website? Whether you’re just starting out with a tiny site or have an expansive online presence, it’s important for businesses to consistently review their approach to ensure that their websites stay up-to-date and appealing.
Website design is constantly changing, meaning what was once cutting-edge can quickly become outdated. Regular redesigns are essential for staying competitive and understanding the optimal frequency so your business can make sure its website best reflects its values and objectives.
When it comes to marketing, the age-old saying “You don’t get a second chance to make a first impression” is especially relevant in today’s digital world.
Your website is often one of the first aspects of your business that potential customers see, and if you want to take your brand further, making sure it looks professional, organized, and up-to-date is essential. But how often should you actually redesign your website?
Today, we’re going to answer that question and highlight 5 key signs that you should consider a redesign. First, let’s start by looking closer at when you should redo your site.
How Often Should You Redesign Your Website?
As a best practice, keep your website redesigns spaced out 18 to 30 months apart. Redesigning a website too frequently can impact SEO, create an inconsistent experience for visitors, and may affect your ability to showcase your brand the way you want to.
This doesn’t mean that you can’t add new pages or new content to your website on a regular basis. By writing this blog post, we created a new page and added hundreds of new words without changing the design elements.
5 Signs to Consider Redesigning Your Website
Now that we’ve covered when you should redesign your site, you might also be wondering if there are any specific red flags on your existing one. Here are some of the ones that you should look for:
1: Your Site is No Longer Supported by a Developer
If you don’t have a web developer actively supporting your site, consider hiring another one to provide maintenance and assist you with updates. Whenever a new developer takes over a site, they’ll often recommend a redesign if it’s within the appropriate time window.
Why do they do this? A developer that made the site and knows its features and functions intimately will provide the most value for your investment. They will also regularly maintain it, keep its backend updated, and address any technical concerns as they arise.
2: You Cannot Easily Add New Content to the Current Site
Have you ever gone to upload a new product or service page, informational page, or blog post, only to find that it seems impossible to do so? No matter what you’ve tried, the new content either doesn’t display properly or somehow crashes another part of the site.
A well-designed website should offer a seamless content management experience. If your site feels set in stone and completely unchangeable, then you can benefit from a redesign.
3: Your SEO Performance Isn’t Improving
SEO involves more than just researching some keywords and adding blog posts to a website. While those are important to any strategy, maintaining a technically healthy website also pays dividends when climbing up organic search rankings.
When search engines like Google crawl a website, they do not view it the same way that we do as humans. Instead, they see every piece of code and copy to determine if the pages are too overloaded with code versus helpful content that can benefit their users.
If your site has broken or missing essential technical elements, or too much HTML code on one page, this can negatively impact your SEO. To climb up the organic rankings for search terms you desire, you may want to redo your website into one with lean coding and engineered for performance.
4: Your Website Isn’t Mobile-Friendly
Does your website feel clunky or difficult to navigate when visited with a smartphone or tablet? Responsive websites that can adapt to the device type and screen dimensions of your visitors are the standard for an excellent user experience.
Not having a website built to drive action and engagement on mobile can lead to countless missed opportunities for your business. After all, mobile traffic has accounted for over half of all web traffic since Q3 2019, and that trend isn’t slowing down!
5: Your Brand’s Identity Has Evolved
Brands are living, evolving assets that drive the businesses behind them. As yours matures, you may find that your business has shifted into something new that does not reflect what is currently displayed on your website.
From new color schemes to product or service offerings, you may decide that the best way to showcase your brand in its current state is to start from scratch with a new website design. This also applies if you find that your current CMS does not offer the features that you desire to create your ideal branded experience for visitors.
Ready to Redesign Your Own Website? Let’s Work Together
At Business Builders, we provide the most complete solution for your brand to showcase itself on digital channels. From custom web development services and custom application development, we’ll partner with you in your growth to create engaging touchpoints for your ideal customers along every step of their journey.
Let’s work together on building your business a better website! Contact us today to get started.