Copy: the text content used for marketing or advertisement purposes
Content Priority Guide (CPG): the copy outline (what will be included)
Sitemap: the outline of all pages in a website that shows page titles and their locations
Information Architecture: the simple, bullet point outline of everything that will be included on a given web page (headings, text, photos, graphics, forms, etc.)
Wireframe: the underlying structure of a web page built to determine how a user should navigate the web page
Design: the visual aesthetics of a web page (including colors, font choices, iconography, and layout)
Build: the conversion of a web page design into code to create viewable pages on the Internet
StoryBrand: the framework that invites clients and customers into a story as the hero, with the business as the guide