Business Builders

Partnership Guidelines & Assets

Business Builders works with many different organizations. To avoid confusion, we have defined a few principles for how our brand identity should be applied in these scenarios.

Partner Lockups

The Business Builders logo and the partner logo should always be divided by a line. When the logos are placed horizontally, the line should be vertical. When the logos are placed vertically, the line should be horizontal.

For best possible contrast, use the positive version with a black line on white and bright backgrounds. On darker backgrounds, use the negative version, with a white line.

The “Partner logo” graphic is only provided as a placeholder logo.

SPACING

The space between elements is equal to the width of the lowercase “B” in the word Builders from the word mark.

Use of spacing

When adding your logo to the partner lockup you should follow the examples below. Spacing and placement needs to be adhered to, this creates global consistency and eliminates one-offs.

Minimum Size

The Business Builders logo should never be smaller than 70px in digital or 20mm in print.

The Business Builders logo icon should never be smaller than 21px in digital or 6mm in print.

Logo Misuse

NO

Don’t change or stack the elements in the logo in any way.

NO

Don’t apply a gradient to the icon or wordmark in any way.

NO

Do not change the logo color or tone outside of the Business Builders brand colors.

NO

Do not adjust the logo in two different colors.

NO

Do not distort or warp the logo in any way.

NO

Do not use the wordmark without the icon.

NO

Do not outline the logo.

NO

Do not distort or warp the logo in any way.

Colors

We offer a variety of colors to represent our brand. However, it is important to note that the Business Builders Blue and Gold are our default colors when working with partnership designs.

Business Builders Blue

Business Builders Gold

Fonts

Here are the fonts we use and links to download them.

Heading:
BioRhyme, Bold

The quick brown fox jumps over the lazy dog.

Accent Text:
Oswald, Medium (Uppercase)

The quick brown fox jumps over the lazy dog.

Body Copy:
Gibson, Book

The quick brown fox jumps over the lazy dog.

Logo Variations & Secondary Assets

We have designed a variety of secondary logo assets that can be used as badges and accent items. These should never be used in place of the primary brand logo (shown above). If the primary lockup is shown elsewhere on the marketing collateral, please feel free to use these where they fit.

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