Bozard Ford Lincoln has been family-owned and operated since 1949 in St. Augustine, Florida. With a focus on building long-lasting customer relationships and serving their community, they have made their mark as an award-winning dealership. Bozard Ford has been the recipient of numerous dealer awards, including the Ford President's Award, which is the highest honor given by the Ford Motor Company for customer satisfaction.
Bozard Ford Lincoln worked with Business Builders to provide direction and vision in regards to their digital marketing presence, wanting to stand out from the typical automotive style ads.
Our team created long-form video content that looked unlike anything else being done in the automotive dealer industry. But we didn't stop there. We also created a campaign that delivered the video content across multiple platforms, including broadcast television, popular social media platforms, and a very large network of websites and applications.
Scope:
KPIs:
total impressions
clicks
Record breaking sales
Driven to Inspire Stories