Services Provided:
KPI’s:
Introduction
Over the past 50 years, Aligned has helped thousands of chiropractors by providing the guidance they need to achieve their goals and run a successful practice.
As their vision and technologies transformed, they recognized the need to continually update their brand and messaging to stay current.
Aligned Mentoring for Chiropractors initially approached Business Builders for help executing their new vision. This partnership began with a focus on messaging strategy and quickly expanded into a comprehensive website project and a digital marketing campaign designed to build ongoing brand awareness, thus driving business growth.
Our approach
Plan
Aligned had a clear vision of their desired identity but needed assistance in redefining their appearance and messaging.
Produce
We brought their vision to life with a new logo, website, and high-quality video work.
Promote
With the new look in place, it was time to unveil it through a targeted campaign aimed at reaching their ideal audience.
See this in action below...
/01
Plan
Aligned dedicated many years to refining their outbound marketing approach.
when it came to developing an inbound marketing strategy and crafting a compelling digital presence that attracted sales, they recognized the importance of partnering with a team capable of showcasing their distinctive approach and expertise online.
Employing the Storybrand methodology, our team effectively guided Aligned Mentoring for Chiropractors through a structured framework designed to clarify their message and boost sales.
/02
PRODUCE
Website
After refining Aligned's messaging and realigning their brand, the next step was creating a top-tier website that effectively showcased the high-quality coaching and services they offer their clients.
Immediately, we recognized the importance of their website highlighting their extensive experience and the success they’ve achieved for their clients. The focal points were clearly client testimonials and success metrics.
/03
Promote
To enhance Aligned's online presence and attract new prospects, our team developed a comprehensive social media strategy complemented by a Google Search and Display campaign. This initiative was aimed at directing increased traffic to the revamped website. In our pursuit of sustained long-term growth, we integrated a robust Search Engine Optimization (SEO) campaign to boost their organic search rankings, focusing on industry-relevant keywords.
In-depth research into Aligned’s target demographic enabled us to devise a highly focused paid advertising campaign, optimized to maximize market penetration and visibility.
We employed the flywheel model, a concept popularized by HubSpot, which underscores the importance of aligning every aspect of an organization to deliver an exceptional customer experience. This approach was instrumental in engaging Aligned’s ideal customers at each stage of their journey.
To further engage visitors on the website, we implemented an effective lead generation tool. We offered a complimentary video series, accessible in exchange for basic contact details, thereby efficiently expanding their prospect email list.
Once these prospects shared their contact information, we maintained and deepened these relationships through targeted email communications. These emails showcased client testimonials, training sessions, and webinars, thereby fostering continuous engagement and interest.
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Marketing Services Implemented:Â SEO, Google Search, Facebook Ads, Email Marketing, Display and Remarketing, Hubspot Management
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